Trial Advocacy Research Guide: Jury Persuasion and Psychology

Beyond Common Sense addresses the many important and controversial issues that arise from the use of psychological and social science in the courtroom. Each chapter identifies areas of scientific agreement and disagreement, and discusses how psychological science advances our understanding of human behavior beyond common sense.

This book addresses issues of civil jury policy from an empirical perspective. It describes things civil juries do well, things they do not so well, and offers suggestions for improvement. It also discusses the "flashpoints" of the civil justice debate, including medical malpractice, punitive damages, and pain and suffering awards.

Also available via Ebook.

Introduction -- Believing is seeing : introduction to perception and information processing in the courtroom -- Memory -- Why and how jurors manipulate perception and memory -- Common juror biases -- Social biases : attribution theory -- Cultural norms and biases -- Heuristics and other information-processing strategies -- Implementing what we've learned.

This book examines how jurors reach their verdicts in complex civil trials. In particular, the book explores the relationship between "juror factors"--that is, jurors' race, gender, income, education and personal beliefs--and verdicts.

Also available via Ebook.

In Jury Decision Making, the author examines more than 50 years of research on juries and offers a "big picture" overview of the field.

Also available via Ebook.

The author examines key aspects of the psychology of jurors, attorneys, judges, and witnesses and analyzes how each person influences the way a case is presented to and received by jurors. The author takes real-life stories from the road and ties them to theory and research from disciplines such as psychology, advertising, marketing, politics, homeland security, and sociology. The goal is to understand human nature as it applies across multiple contexts so you can learn a practical lesson as it applies to the courtroom.

The book includes the most useful articles from Litigation journal, taking you through the steps of a jury trial.

What is "the waiter pivot"? It's an alternative approach to trial advocacy that embraces a paradigm shift in jury psychology and teaches attorneys how to surprise, disarm, and persuade modern jurors. In essence, the smart lawyer's attitude is, "Hello, I'll be one of your waiters for the trial. May I start you off with a helpful graphic?"

Practical Jury Dynamics reveals the colorful, real-world dynamics of people who are unexpectedly called to jury duty. This book uniquely takes both a “why” and “how-to” approach, presenting jury research and other interdisciplinary findings that both implicitly and explicitly suggest ways to more persuasively communicate with jurors.

The Science of Persuasion provides a thorough guide to the way jurors make decisions, and how you can use that knowledge to convince them that your story of a case is the correct version. This book was written for law students, experienced litigators, and everyone in between who needs to understand the most effective ways to convince a jury, and includes extensive sample voir dire questions, opening and closing statements, and fact patterns.

This book offers a basic yet comprehensive explanation of the central role of narrative in litigation. It also offers a narrative tool kit that supplements the analytical skills traditionally emphasized in law school as well as practical tips for practicing attorneys that will help them craft their own legal stories.

This book offers practical techniques through each phrase of trial that will help attorneys connect with the jury, direct and hold a jury's attention, and promote understanding and memory.